Wimbledon serves up new sustainability perks
by Martyn Lowder
What's Going On Here?
Wimbo is going greener than their own Centre Court this year as organisers serve up a number of green initiatives covering plastic straw bans, paper bags, electric vehicles and more free water stations!
What Does This Mean?
Last year Wimbledon smashed their way through 400,000 plastic straws, and god (that's Roger to tennis fans) knows how many plastic cups of Pimms! (We are told it's also in the hundreds of thousands!).
But is the All England Club making a racquet about the wrong things? Or are they bringing sustainability to the sporting masses one serve at a time?
Why Should We Care?
But, on a positive note, sport has the capacity to reach a huge audience of engaged fans. The 2018 FIFA World Cup (Come on England!) is expected to reach 3.4 billion people, almost half of the world's population! Whilst some efforts (e.g. saying no to plastic straws) may seem tiny, at scale, they start movements that create real change.
We'd love you to share your sustainable wins this summer! Raising awareness and knowledge sharing are key in promoting positive environmental action! Tag @curious.earth.hq and get sharing.
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