Roses are red, not green…
By Fran Haddock
What's going on here?
Love it or loathe it, this Friday is Valentine’s Day. Bouquets of flowers are one of the most common gifts, but what is the truth about the environmental footprint of this romantic gesture?
What does this mean?
For anyone who hadn’t noticed, Valentine’s Day is in February - a time when there aren’t too many flowers growing in our gardens. This means that for them to be delivered to our baes they must either be flown in from a hot country or grown in heated greenhouses in Holland - and both carry huge carbon footprints. In fact, all year round approximately 90% of UK flowers are imported from overseas!
Why should we care?
Valentine’s Day is yet another occasion with clever marketing persuading us to overconsume, with the UK estimated to have spent 1 billion pounds on the occasion in 2019. Carbon crunching expert Mike Berners-Lee estimates that out-of-season cut flowers have one of the largest carbon footprints per pound spent at the till.
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