Grocery Happy Hour launches in supermarkets in Finland
by Imogen Berryman
What's Going On Here?
Supermarket chain, ‘S-Market’ has started a grocery happy hour across their 900 stores in Finland.
What Does This Mean?
Every evening at 9pm, food that needs to be sold by midnight and would otherwise be thrown away is reduced in cost by a whopping 60%.
The happy hour is part of the supermarket’s campaign to reduce their food waste - great news for their pockets and our planet!
Why Should We Care?
A third of all food produced worldwide gets wasted. In the UK, this accounts for around 10.2 million tonnes every year! In higher income countries like the UK, 40% of this occurs at the retail or consumer stage.
S-Market aims to reduce the environmental impact of food waste whilst still profiting and sets a good example for other supermarkets to follow. Earlier this year, following the UK government urging food retailers to reduce their food waste - more than 100 supermarkets including Aldi, Asda, Co-op, Sainsbury’s, Tesco, M&S, and Morrisons pledged to halve their food waste by 2030.
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