Veganism hits mainstream TV as GBBO ditches animal products
by Martyn Lowder
What's Going On Here?
The Great British Bake Off announces it will be going plant-based as contestants prep for a ‘vegan week’ for the first time in nine series. This comes as more of us than ever are swapping our cheese for chickpeas and bacon for berries (Not the Mary kind).
What Does This Mean?
In a typical series the twelve Mary Berry wannabes crack their way through over 1,600 eggs. But this year, for one week only, contestants will put traditional baking ingredients to one side in favour of animal-free alternatives. As Cake Boss, Paul Hollywood, told the media this week:
Research by the Vegan Society shows that in the UK the number of people identifying as ‘vegan’ has increased from 2008 numbers by a whopping 350%.
Why Should We Care?
We all know that eating less animal and more veg is better for the environment and can save you some dough. But what does a Great British Bake Off Vegan Week actually mean?
As one of the nation's favourite programmes, the Great British Bake Off has the capacity to create real change. 7 million of us tuned in on Tuesday night with ‘hundreds and thousands’ (yes that’s right ) of us set to flood the supermarkets in search of the baking essentials. One poll puts it as the second most influential cooking show after Jamie Oliver’s 15-Minute Meals.
Is veganism here to stay? Why don't you give us your thoughts on the ‘Bake-Off effect’? Will it bring veganism to the masses or will it leave fans going hungry? Tag your friends and join the debate @curious.earth.hq.
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