France says "Au Revoir" to Vegetarian Food Posing as Meat
What's Going On Here?
Veggie burgers are the latest thing to be declared ‘fake news’, with French MPs voting to ban the use of meat or dairy-based names on vegetarian products.
Words such as sausage, burger, steak and even milk can no longer be used to describe vegetarian alternatives. Brands that refuse to comply could be fined up to €300,000.
What Does This Mean?
France won’t actually have to say ‘au revoir’ to veggie sausages, they’ll just have to call them something different - but is this legislation actually protecting anyone? Are consumers really being misled by a sausage?
More likely, this move is an attempt by people with fingers in the meat industry pie to reclaim some of the profit they’re losing to the meat alternatives market.
Why Should We Care?
While some vegetarians and vegans choose to avoid fake meat, it’s still a really convenient option for lots of people who are trying to reduce their meat intake and minimise their impact on the environment.
Surely this means we should be making it easier, not harder, for people to transition to a vegetarian or vegan diet?
This week is National Vegetarian Week, the perfect time to experiment with new plant-based recipes. Or if you’ve already cut out meat, why not try going vegan one or two days a week and reduce your carbon footprint even further?
Our tip: the pies from Young Vegans have to be tasted to be believed!
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