Europe's top football clubs wear shirts of recycled ocean plastic
What's going on here?
Football giants Manchester United, Bayern Munich, Real Madrid and Juventus will wear shirts this season made entirely from plastic recycled from the world’s oceans, an innovation sure to give new meaning to the chant ‘What a load of rubbish!’.
Kit suppliers Adidas have created the shirts as part of their partnership with marine environment organisation Parley for the Oceans. Each clubs' third kit will be made of the material.
What does this mean?
These kits are made from plastic recovered from the world’s oceans and fans are set to support the innovation by making these the most-sold third kits ever. And the shirts don’t just look great, they also contain the words ‘Parley for the Oceans’ on the neckline, ensuring fans and players alike can do their part in spreading the message.
We love Parley. Whether they’re spreading the word through visual artwork like the London plastic wave or inventing ways to upcycle ocean waste, like ocean plastic trainers and sunglasses, they score every time.
(We’ve actually got them up-front in our Raising Awareness of Ocean Plastic Fantasy XI.)
Why should we care?
If we are to find ways out of the current mess we find the oceans in, we won't just have to curb our use of plastic but also rethink the material as a concept.
Parley is helping to make consumerism a force for good by taking the used material out of the oceans and reintroducing it into the supply chain as part of its A.I.R. Strategy: Avoid, Intercept and Redesign.
Of course there's more to the earth’s health than plastic pollution, but this - we think - is a good place to start.
Check out Parley's 31 amazing ways you can reduce plastic waste:
by curious. contributor
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