Backlash against 'Fast Fashion' enters a new season
What's Going On?
Fashion Revolution Week - part of a global movement which campaigns for reform in the way our clothes are sourced, produced and consumed - kicked off on Monday in the Houses of Parliament with Fashion Question Time.
Politicians, academics, activists and fashion industry experts are discussing the most important issues in the fashion industry. Arguably the most pressing of all is fast fashion and its effect on the environment.
What Does This Mean?
We’ve previously written about fast fashion - it's not Usain Bolt’s new clothing line but a term used to describe clothing that’s produced rapidly, cheaply and in mass quantities. Fast fashion has made clothes super-affordable and has transformed the way we shop.
If you’re finding it hard to visualise 300 million tonnes, it’s the equivalent of approximately 29,703 Eiffel Towers. Sacré bleu! 🇫🇷
Why Should We Care?
When manufacturers cut corners to meet demand, it's common for toxic chemicals to be released into rivers. These chemicals then turn up in agriculture - poisoning the food chain - and wreck rivers' ecosystems.
Enough of the bad stuff. What can we do?
As part of Fashion Revolution Week (and beyond), try asking brands on social media #whomademyclothes ? Then, if you're not happy with the answer, speak with your wallet. Brands that don't meet the sustainability challenge will see it in their sales. Your choices make a difference to the planet. Power to the people!
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