Evian unveils its first reusable water bottle
by Will Roderick
What's Going On Here?
Evian, the French bottled water giant has released designs for its first reusable water bottle. Part of their wider sustainability strategy to become a 'truly' circular, carbon neutral company by 2020.
Striving for Carbon Neutrality
Today, all Evian water bottles are 100% recyclable and contain a minimum 25% recycled plastic. The new limited edition bottle consists of a recyclable glass body, aluminium cap & a silicon sleeve.
As Evian produce a lot of plastic bottles, these changes will have a massive difference. BUT they are still part of the problem...they sell water in plastic bottles and lots of it! We smell 'Green Washing'.
The Need to Curb Single-Use Plastics
Green washing is where companies take superficial action to address environmental concerns, often for PR purposes. Some businesses won't truly make a difference until they truly change what they do.
Research suggests that by 2050 there will be more plastic by weight than fish in our oceans.
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