Electric Vehicles hit centre stage with $20m+ investment at SuperBowl
By Joe Stratton
What's Going On Here?
With Audi, Ford, Porsche and Hummer all flashing their new Electric Vehicle (EV) ranges during the SuperBowl primetime slot recently, it seems EVs are finally being taken seriously. But is Arya Stark driving an electric Audi enough to save the planet?
What does this mean?
99.9 million people tuned into the SuperBowl this year and around half of the car adverts were for EVs! The estimated $20m budget drop on the four adverts is certainly a sign that the auto industry is waking up to the issue of climate heating and building sustainability into their long term brand marketing strategies!
“Let’s drive to a more sustainable future.”Audi
Audi nodded to the fact the EV is only “more sustainable”, but we still fear the ads make consumption desirable and gives drivers the licence to drive around willy nilly without an eco-conscious.
Why should we care?
Changes to our buying habits and our behaviour need to change, and as scary as it sounds advertising is one of the biggest influencers in our lives. It's the biggest and the ugliest brands that tend to have the largest budgets for marketing and the greatest potential impact.
- There are private electric car-sharing systems in place around the country - check out E-car club and see if they have a service near you.!
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