So fresh and so clean: clothes that don’t need washing
by Maya Comely
What's Going On Here?
A new wave of eco-fashion companies are now offering clothes that don’t need washing. From seaweed fibre T-shirts infused with peppermint oil to superfine wool that doesn’t trap sweat or moisture, these self-cleaning materials could be a gamechanger for addressing our society’s obsessive laundering habits.
What Does This Mean?
Yep, you heard right. Clothing brands such as Pangaia, Unbound Merino and Wool & Prince are now selling garms with ‘natural freshness’ and ‘odour resistance’ - so much so that you can forget about chucking them in the wash. Unbound Merino have created wool travel clothes that can go weeks without being washed and Wool & Prince are making dresses that can be worn for 100 days straight.
Okay maybe 100 days in the same outfit might make you trend-setters squirm, but these wash-less brands are helping to combat decades of clever marketing by the cleaning industry telling us that one day’s wear is enough to put in a load. But jeans don’t need washing for at least a year - right?
Why Should We Care?
Here’s a shocka for ya - only 5% of Germans changed their underwear daily in 1966! Some may say we’ve definitely come a long way in terms of personal hygiene, but laundering our clothes as much as we do now comes at a huge cost for our planet.
According to Fashion Revolution - a quarter of an item’s carbon footprint comes from washing. To top it off, each time you run a washing machine over 700,000 synthetic microfibres enter our already plastic filled oceans. Not to mention the gas, electricity and water usage - washing machines account for 17% of our home water usage!
Pangaia claim that with their seaweedy minty T-shirts save about 3,000 litres of water over the course of a lifetime, compared to a regular cotton tee. That’s enough water to fill 37 bathtubs!
Whether you get on the hype and nab yourself a couple of washless items or not - keep it simple and rethink the way you launder! Shockingly 90% of the clothes we wash aren’t actually dirty enough to be washed, so we simply just need to wash our clothes less.
For more laundry tips that won’t stain the environment, check out this treehugger article.
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