Ben and Jerry's Sustainability Scoop
What's Going On Here?
Phish Food legends Ben and Jerry’s are selling ice cream which is not only delicious but also carbon-neutral. Yum!
Customers at their Soho store in London can add just a couple of pence to the cost of their order to purchase carbon credits equal to the carbon emitted in the production of the ice cream.
What Does This Mean?
Ben and Jerry’s have partnered with non-for-profit Poseidon to serve up carbon credits with consumers’ ice cream purchases. Until now the credits were only available to big companies in huge quantities, but now consumers can buy them (as blockchain tokens) in micro-transactions at the till.
Why Should We Care?
In these micro-transactions, a carbon value is created on a purchase. Poseidon, the company behind it, want to roll out this technology to include everyday purchases so us consumers not only know the carbon impact of our shopping, but can actively reduce the amount of carbon in the atmosphere by buying the carbon credits. You'll be saving the earth - or at least not harming it - one scoop at a time!
And the future of this technology looks bright. With consumers becoming increasingly aware of sustainability issues, the importance of products' carbon footprints is only going one way (Hint: ⬆️). Soon carbon values could be written alongside the price on all of your favourite products!
One way to reduce your carbon footprint is to make the moooove 🐄 tonon-dairy. Ben and Jerry’s dairy-free ice cream uses around 40% less carbon in the production process by using almond and coconut milk. Great alternatives that can make a similarly huge difference are soy milk, almond milk and coconut milk 🥥
Or try one we love - Rebel Kitchen, London based producers of coconut-based drinks and yoghurts.
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