ASOS is creating reusable sanitary pads from leftover fabric
by Abi Aldridge
What's Going On Here?
Online fashion retailer ASOS has announced it’s latest ethical sustainability project, The Kujuwa Initiative, which will see waste fabric being used to make reusable sanitary products for young women in Kenya.
What Does This Mean?
The ASOS Foundation has teamed up with the SOKO Community Trust, an ethical Kenyan clothing manufacturer, on this initiative that will provide 900 girls from six schools in Kenya with sanitary products.
The Kujuwa Initiative will use these offcuts to make reusable sanitary towels which will be distributed in special KIT (Keeping It Together) bags consisting of sanitary products, cotton briefs, soap, a waterproof wash bag and ‘hygiene and confidence training’.
Why Should We Care?
Clothing has the fourth-largest environmental UK impact after housing, transport and food. While there are loads each of us can do to reduce our fashion footprint, we love these tips, as more brands like ASOS are doing more to reduce their impact. (This is the first in many initiatives that ASOS have announced this year - including a Sustainable Fashion Training Programme and a ban on silk, cashmere, down and feathers by January 2019.)
In Kenya, 50% of school-aged girls don’t have access to sanitary towels or tampons. It is hoped that this initiative will allow girls to go to school more regularly and not have to miss class due to their periods. But it isn’t just in Kenya - Period Poverty is an issue that affects women worldwide.
Here at Curious Earth HQ we’re particularly excited by this move from ASOS because the sanitary towels are REUSABLE. Normal sanitary towels are around 90% plastic and over 45 million of them are disposed of worldwide each year!
The internet is going wild for #PlasticFreePeriods - Mooncups, Ruby cups, Natracare pads - there are so many plastic free sanitary products to choose from. Could you go plastic-free? Check out this beginner’s guide.
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